15 Basic Appeals

advertize 15 Basic Appeals by Jib Fowles (from Mass Advertising As Social Forecast) 1. extremity for sex- surprisingly, Fowles set that only 2 percent of the television ads, he surveyed exampled this speak to. It maybe too blatant, he concluded, and often detracts from the product. 2. Need for affiliation- the largest number of ads use this cuddle you are looking for friendship? Advertisers can besides use this negatively, to make you worry that youll lose friends if you dont use a certain product. 3. Need to nurture- every while you see a puppy or a kitten or a child, the conjure up is to your paternal or maternal instincts. . Need for guidance- a sky pilot or mother figure can appeal to your desire for someone to care for you, s you wont rescue to worry. Betty Crocker is a good example. 5. Need to aggress- we all choose had a desire to get even, and some ads choke you this satisfaction. 6. Need to achieve- the ability to accomplish something difficult and get ahead i dentifies the product with winning. Sports figures as spokespersons project this image. 7. Need to dominate- the ply we lack is what we can look for in a commercial master the possibilities. 8. Need for prominence- we take to be admired and respected to have high mixer status.Tasteful china and classic diamonds offer this potential. 9. Need for attention- we want people to notice us we want to be looked at. Cosmetics are a natural for this approach. 10. Need for autonomy- at heart a crowded environment, we want to be singled out, to be a breed apart. This can also be used negatively you may be unexpended out if you dont use a particular product. 11. Need to escape- flight is very appealing you can deem adventures you cannot have the idea of escape is pleasurable. 12. Need to receive safe- to be free from threats, to be secure is the appeal of many insurance and bank ads. 3. Need for artistic sensations-beauty attracts us, and classic art or dance makes us feel creative, en hanced. 14. Need to satisfy curiosity-facts support our belief that information is quantifiable and numbers and diagrams make our choices front scientific. 15. Psychological needs- Fowles defines sex (item no. 1) as a biological need, and so he classifies our need to sleep, eat, and make merry in this category. Advertisers for juicy pizza are oddly appealing late at night. Source Media move Introduction to Mass Media (4th Ed) Author Shirley Biagi, Wadsworth